The Selling Process

Consultation
We start with a conversation about your goals, timing and expectations. I explain current market trends in your area and give you a clear view of what similar homes are selling for.

Preparation
Small improvements and thoughtful staging can have a big impact. We focus on what matters most to buyers, whether it’s curb appeal, decluttering or professional photography.

Pricing Strategy
The asking price is a mere marketing tool. Set too high, your home may sit without offers. Set too low, you risk leaving money on the table. I help you set a strategy that attracts the right buyers and maximizes your result.

Marketing
Listing your home is only the first step. I build a marketing plan that highlights its strengths and reaches the right buyers through photography, video, advertising and direct outreach.

Showings
Once your home is listed, it will need to be kept presentable for showings. We’ll decide together during our consultation what level of preparation and involvement works best for you.

Offers and Negotiation
When offers come in, I review the details with you line by line. From price to conditions, I make sure you understand every part before making a decision. My role is to negotiate strongly on your behalf and protect your bottom line.

Acceptance and Closing
Once you accept an offer, we move toward closing. I work closely with your lawyer, the buyer’s agent and any other parties to ensure a smooth transition.

Preparing to Sell

There are costs involved in selling a home, and it is important to understand them in advance.

Typical Expenses

• Real Estate Commission: 5% of the sale price, split between the buyer and seller agents.

• Legal Fees: Around $2,000 for a lawyer to handle the closing.

• Staging & Photography: As a full-service agent, I include this for my clients.

• Mortgage Payout or Penalty: If you are breaking your mortgage term, penalties may apply.

• Moving Costs: Vary depending on distance and size of move.